Hatena launches European website for use with “Flipnote Studio” software for the Nintendo DSi™

August 11, 2009
For Immediate Release

Hatena launches European website for use with 
“Flipnote Studio” software for the Nintendo DSi™ 
Hatena and Nintendo Cooperatively Develop 
User Generated Content Service for the Global Marketplace

Japan’s popular Flipnote Hatena animation/video sharing online 
service for the Nintendo DSiHatena Co., Ltd. (Head Office: Kyoto, Japan, President & CEO Junya 
Kondo) is one of Japan’s leading web service providers with over 
1,000,000 users, that developed one of Japan’s first online blogging 
services and operates Japan’s most popular social bookmarking service.
Hatena is recognized as a cutting edge developer of the next generation 
of web services and its unique ability to quickly develop new 
technologies, as well as for hiring many of Japan's most talented 
software engineers. In December 2008, Hatena began working with 
Nintendo Co. , Ltd., also based in Kyoto, Japan, to cooperatively 
develop Flipnote Hatena, the world’s first Internet based user 
generated content service for the Nintendo DSi™ (named Ugomemo Hatena 
for the Japanese market). Flipnote Hatena is an animation/video 
sharing website for users of the free software title Flipnote Studio 
(called Ugoku Memocho in Japan) exclusively for the Nintendo DSi™. The
Flipnote Hatena service has been enjoying great popularity since its 
launch in Japan, with over 1,000,000 uploads during the first 6 months
of operation. At this time, Hatena and Nintendo are pleased to announce
the expansion and localization of the Flipnote Hatena service for 
European release on August 14, 2009.  The website will be viewable in 
6 languages including English, French, German, Italian, Japanese and 

An online service that works together with Flipnote Studio 
Flipnote Studio is a software title for the Nintendo DSi™ that can be
downloaded for free of charge. Flipnote Studio allows users to easily
draw flipbook-like animated clips with sound by using the Nintendo 
DSi™ stylus, or create animations by importing photos taken with the 
Nintendo DSi™ Camera application. Users can upload, download and share
their completed animations via the Internet by accessing the Flipnote
Hatena website (http://flipnote.hatena.com/) directly from the 
Nintendo DSi™ application.

Free, safe, easy-to-use and family oriented: Flipnote Hatena
Flipnote Hatena is a free, safe and easy-to-use online service that
allows users to upload their clips to the Internet to share with 
friends, family and the whole world. Users of the website can easily 
flag contents for removal which violate the community guidelines or 
are otherwise socially unacceptable in order to maintain a safe 
environment for users of all ages. Clips are divided into separate 
channels organized by themes for easy uploading and viewing, including
a Beginner’s Channel. Animated clips uploaded to 
the service are ranked and listed by their popularity, 
and users can communicate interactively by adding 
handwritten comments to clips and“Stars”to show their 
appreciation of other users’clips. 
In Japan Flipnote Hatena is popular with all ages of users 
including children, and the service offers children a easy, 
safe way to connect their Nintendo DSi™ to the Internet to 
upload clips and enjoy the service together with their parents.

About Hatena Co., Ltd.
Hatena Co., Ltd. is based in Kyoto, Japan and offers a variety of 
services such as blogs, photo-sharing, and social bookmarking for the
Japanese market. Hatena established a US subsidiary, Hatena Inc. 
(http://www.hatena.com/) in 2006, which is based in Los Altos, 
California and has localized their Hatena Haiku service for markets 
outside of Japan. 

Press Contact:
Hatena Co., Ltd.
Oike Bldg. 9fl., Takamiya-cho 206,
Nakagyo-ku, Kyoto, 604-0835 Japan
Email: hatenapr@hatena.ne.jp

Hatena Inc.
5150 El Camino Real Suite A-32
Los Altos, CA 94022-1534 USA
Email: pr@hatena.com

Released August 11, 2009 in Europe (local time)

Released August 12, 2009 in Australia (local time)